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( client )

Karat
El Nogal.

Boutique hotel and spa in Tenerife. We supported its launch, from April to July 2026.

Client Karat El Nogal · Hotel Boutique & Spa

Period April – July 2026

Brief Creative direction and monthly launch content

Tools Creative direction, filming, drone, photography, editing and colour

A newly opened hotel didn’t need one-off posts. It needed a coherent visual identity from day one, and a content bank to sustain it.

( the system )

4 months

8 shoots

4 events

20+ video pieces

200+ edited photographs

50K+ views on social media

( the approach )

Implicit luxury over explicit.

01

Detail

The gesture, the material, the plate. What you notice up close.

02

Atmosphere

The light and sound of the place as night falls.

03

Experience

The people who make the hotel, at work.

04

Natural exclusivity

The surroundings as part of the stay.

The arrival.

( film · 44 s · with sound )

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Karat
El Nogal.

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